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Busting the Top 3 Google AdWords Myths

Hubspot

If you were in a room full of inbound marketers a couple of years ago, advertising on Google wasn't a strategy you heard too much about. However, with the ever-increasing competition online, it’s becoming a more talked about topic for getting your content in front of the eyes of your potential customers. 1 million? $10

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Is PPC Dead? Yes and No. Here’s Why.

seo.co

Pay-per-click (PPC) ads were once a hot ticket item in the world of search marketing, serving as an excellent complementary strategy for practically any type of business. But PPC activity is slowing to a crawl as more marketers are encountering the limitations of the strategy. Click Fraud. Enough said: Competition.

PPC 96
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Interview with paid search expert Andrew Goodman

Biznology

Andrew is the long-time editor of the Traffick blog and the author of Winning Results with Google AdWords. Most of the ones I talk to don't buy paid search ads from anyone but Google, anyway. There is always going to be an ad buying distribution curve (not a complete monopoly) and for now, Google will be the dominant force.

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Best of 2008 (So Far) - Search Engine Marketing, Part 2

WebMarketCentral

5 Keyword Strategies for B2B PPC Campaigns by High Rankings Advisor Andy Komack offers five valuable, practical tips for improving web marketing results, such as "Users Do Not Search for 'Solutions'" (so true!) In the online world it usually means bidding on your competitor's 'brand' keywords on a Pay Per Click Advertising platform."