Engagio

APRIL 23, 2018

Add in some predictive analytics that tell you about buyer intent. Companies like Bombora and TechTarget provide B2B intent data based on individual and company activities aggregated from across the web. How do you find others like that? Whatever you need to do to get their attention, do it!

Account Based Marketing 59

Account Based Marketing Ideal Customer Profiles Profiling Top of Funnel 59

Hubspot

DECEMBER 11, 2015

Buyer-intent keywords. The majority of your link building and content efforts should be focused on buyer-intent keywords and keywords closely related to your product or service. Step #3: Steal phrases from Google AdWords. The main terms people would use to find your product or service. Related keywords.

Relevance 28

Relevance Lead Scoring Lead Ranking Buyer Intent 28

Convert

NOVEMBER 8, 2022

And not every channel has the exact audience plus intent combo that matches your brand, price range, and offers. For example, you don’t want to advertise Halloween costumes on a social media platform like LinkedIn, or your DTC brand may not be ready for YouTube ads yet: The same holds true in PPC. Not all audiences are created equal.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

Hubspot

NOVEMBER 2, 2016

The value of product trials is that they are a strong indicator of buyer intent. Social media is also important, as shares and links from influential social accounts are another quality indicator. 5) Google AdWords. A prospect is investing their time getting to get to know your product. That’s retargeting in action.

Marketing Budget 28

Marketing Budget Paid Content Webinar Metrics Budget Programs 28