PPC Isn’t Screwed — You Aren’t Doing It Right
Convert
NOVEMBER 8, 2022
And not every channel has the exact audience plus intent combo that matches your brand, price range, and offers. For example, you don’t want to advertise Halloween costumes on a social media platform like LinkedIn, or your DTC brand may not be ready for YouTube ads yet: The same holds true in PPC. Not all audiences are created equal.
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