Adwords, Buyer Intent, Long Tail Marketing and Media

PPC Isn’t Screwed — You Aren’t Doing It Right

Convert

NOVEMBER 8, 2022

And not every channel has the exact audience plus intent combo that matches your brand, price range, and offers. For example, you don’t want to advertise Halloween costumes on a social media platform like LinkedIn, or your DTC brand may not be ready for YouTube ads yet: The same holds true in PPC. Focus on Long-Tail Keywords.

PPC

PPC Paid Content Lead Ranking Cost per Acquisition

How to Use Data to Create More Relevant Content

Hubspot

DECEMBER 11, 2015

Aside from long tail and short tail keywords , there are four types of keywords you should know about: Brand phrases. Buyer-intent keywords. The majority of your link building and content efforts should be focused on buyer-intent keywords and keywords closely related to your product or service.

Relevance

Relevance Lead Scoring Lead Ranking Buyer Intent

B2B Marketing Zone

PPC Isn’t Screwed — You Aren’t Doing It Right

How to Use Data to Create More Relevant Content

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