Hubspot

OCTOBER 9, 2014

You know content marketing works, so you''ve been plugging away at blog posts, ebooks, and other valuable, educational content for your potential customers. And people come -- they find your content in search results and in their social media feeds. Creating Killer Content Remarketing Ads. About Ad Fatigue.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

Hubspot

SEPTEMBER 26, 2013

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing -- we''ve covered email marketing , website optimization , social media , and the list goes on. So we thought it was time to create a blog post that could serve as an inbound marketing glossary.

Inbound Marketing 28

Inbound Marketing Top of Funnel Sales Management Marketing Automation Services 28

Hubspot

MAY 9, 2019

Fundamental Marketing Courses. Inbound Certification by HubSpot Academy. From attracting leads to engaging prospects and delighting customers, this course covers the fundamentals of what inbound marketing is all about. Marketing Fundamentals: Who Is Your Customer? Content Marketing Courses.

Paid Content 101

Paid Content Course Best Practices Paid Search Agency 101

Hubspot

MARCH 2, 2016

1) Personas. Everyone knows that you should build out detailed personas before starting a campaign so I won’t waste much time here. If you don’t know your target market and the key players within it intimately, you’re not going to have a good time! Note what content your competitors are sharing and how. What tone do take?

Campaigns 28

Campaigns Work Management Ad Building Marketing Management 28

Hubspot

JULY 10, 2018

LinkedIn is the top social media platform for B2B marketers , so it’s a viable channel to pursue. Source: 2016 Content Marketing Institute. The tactics you use on LinkedIn need to: Audience targeting based on buyer persona. Affiliate marketing. Blogging Lead Generation Strategies. Repeat business.

Paid Content 99

Paid Content Lead Ranking Lead Scoring Lead Gen 99

Hubspot

MARCH 10, 2016

Here on the HubSpot blog, we’ve written glossary-themed posts that cover some of the core components of inbound marketing. We've covered social media terms , content marketing terms , smarketing terms , email marketing terms , website optimization terms. heck, even marketing acronyms. 2) Analytics.

Paid Content 28

Paid Content Sales Management CMS Development Work Management 28

B2B Marketing Zone Posts

SEPTEMBER 8, 2010

What Goal is Your Marketing Content Achieving? Marketing Interactions , August 3, 2010 When I was growing up, my father used to tell me, “Just focus on doing one thing—and do it right.&# quot; That advice holds true today for B2B marketing content. Every single content asset you produce must have a goal.

B2B Marketing 40

B2B Marketing Paid Search Agency Work Management Advertising Agencies 40