Content Retargeting: A Marketer's Guide to Getting Started
Hubspot
DECEMBER 12, 2013
Our issues were not really all that unique -- data from Forrester shows that 96% of website visitors just don’t convert to a lead or sale. Basically, site visitors are tagged, then targeted with banner ads for a specific period of time on other websites. For us, the answer was retargeting. The Retargeting Process.
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