Content Retargeting: A Marketer's Guide to Getting Started
Hubspot
DECEMBER 12, 2013
Our issues were not really all that unique -- data from Forrester shows that 96% of website visitors just don’t convert to a lead or sale. Keep A/B testing with different ad creative to find the most memorable copy and image combos that drive the greatest CTR (aim for 0.4% Very low conversion rate ( under 2% ). or higher).
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