B2B Pay Per Click Advertising
LeadSloth
AUGUST 11, 2009
They all have their pros and cons, and most companies use a combination of strategies. I recently got in touch with Terry Whalen of CPCSearch, a B2B PPC agency , and he offered to answer some questions: this turned out to be a great B2B Search Marketing primer. For B2B keyword and ad testing, we tread with a bit more caution.
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