Google Analytics 4 vs. Universal Analytics: Key Differences and What They Mean for Content Teams
Parse.ly
JUNE 9, 2022
Google recently announced that they are sunsetting Universal Analytics (UA), also known as Google Analytics 3 (GA3), and that users will be forced to switch to Google Analytics 4 (GA4) by July 2023. Some are considering other analytics solutions that better fit their needs as content-focused organizations.
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