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Revolutionizing Experimentation: The Game-Changing Impact of an API (+ How the Convert API Works)

Convert

What is there to gain from using the Convert API in your experimentation program? As convenient as the user interface may be, leveraging an API can revolutionize your experimentation efforts. In this article, we will explore the game-changing impact an API can have and show you how to use the Convert API. What Is an API?

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Google Ads Vs Google Marketing Platform: which is best for your display ads?

Bannerflow

For display advertisers, Google’s tools are what many brands rely on when serving ads and gaining insight into performance. However, for the uninitiated marketer, publishing your display advertising via Google can be a confusing experience. A history lesson: Google AdWords and DoubleClick. Which is best for display advertising?

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Lexer Grows Its Customer Data Platform from Social Listening Roots

Customer Experience Matrix

There are standard integrations with Facebook, Twitter, and Google Adwords advertising campaigns. External systems can also use an API to read the Lexer data, which is stored in Amazon Elastic Search. This system displays the customer’s profile including a detailed interaction history and group memberships.

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Marketer Showcase: Jacqueline Schklar, B2B Marketing Buzzword Killer

NetLine

The year Google AdWords was released my manager asked me to study it for three days and then execute some campaigns. Soon after, interactive/display ads were a thing, and I was producing pre-roll campaigns for Turner Broadcasting. For awareness, branding and promo boosting, short-form video ads or display.

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Using Google Analytics 4 integrations for insights and media activations

Martech

Display & Video 360 (DV360). If you do not have a project yet, go to the Google APIs Resources page to create a new one. There are a lot of technical options in the menu, but the only area you need to go to for this is “Library” under “APIs & Services,” where you can search for BigQuery and enable it. Google Ads.

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Pay-Per-Click (PPC) Advertising Part 2 – Before You Begin: Measurement, Tracking and Setting Up Your Account

Go Beyond SEO

There are many ways to control spend in AdWords, but doing it by limiting budget is just about the worst way to do so. No matter how good your ads are, how you structure your Adwords campaigns or how many optimization tools you utilize through the Adwords platform, if your landing page isn’t great, your campaign can’t be.

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Google Analytics 4 vs. Universal Analytics: Key Differences and What They Mean for Content Teams

Parse.ly

There is no focus on real-time reports or APIs in Google Analytics 4, so users will have to build that functionality themselves atop BigQuery and PubSub in Google Cloud. . And it’s still great as a commodity provider for third-party integrations on your marketing programs around AdWords. Real-time data is unavailable. Also, Parse.ly