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TrenDemon and Adinton Offer Attribution Options

Customer Experience Matrix

Adinton has API connections to gather data from Google AdWords, Facebook Ads, Bing Ads, AdRoll, RocketFuel, and other advertising channels. An autobidding system can currently adjust bids in AdWords and will add Facebook and Bing adjustments in the near future. Adinton was founded in 2013.

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Is PPC Dead? Yes and No. Here’s Why.

seo.co

A direct correlation exists between the growth of PPC and Google’s revenue growth, although they have been able to diversify some of their revenue in recent years. Because advertisers only paid for clicks, the concept was appealing to search marketers that were wary of investing in a questionable idea. Click Fraud.

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3 predictions for online marketing in 2016

Biznology

Yes, you know it’s true: the more you leverage the power of your database by adding plugins the impossibly slower and unresponsive you website will be — Google hate that ! 1) Adaptive Websites. Keep your eyes on programmatic ad buying in 2016. 3) Marketing Automation Software (MAS) for the Rest of Us.

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Interview with paid search expert Andrew Goodman

Biznology

Andrew is the long-time editor of the Traffick blog and the author of Winning Results with Google AdWords. Most of the ones I talk to don't buy paid search ads from anyone but Google, anyway. There is always going to be an ad buying distribution curve (not a complete monopoly) and for now, Google will be the dominant force.

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Best of 2008 (So Far) - Search Engine Marketing, Part 2

WebMarketCentral

What critical intelligence can be gained from PPC analytics? by PPC Hero This post shows how to use the Google AdWords Search Query Performance Report to generate new keyword ideas as well as to identify negative keywords for exclusion from your campaigns. Where should you apply direct marketing methods to your website?