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TrenDemon and Adinton Offer Attribution Options

Customer Experience Matrix

Adinton has API connections to gather data from Google AdWords, Facebook Ads, Bing Ads, AdRoll, RocketFuel, and other advertising channels. An autobidding system can currently adjust bids in AdWords and will add Facebook and Bing adjustments in the near future. The system also does keyword research and click fraud identification.

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Is PPC Dead? Yes and No. Here’s Why.

seo.co

Various institutions tried to start a PPC model in the late 1990s, but it wasn’t until Google introduced their AdWords system in 2000 that the idea started gaining popularity. Because advertisers only paid for clicks, the concept was appealing to search marketers that were wary of investing in a questionable idea. Click Fraud.

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3 predictions for online marketing in 2016

Biznology

1) Adaptive Websites. I thought I was pretty clever when I realized that you can use regular expressions (regex) to do global search and replace across an entire website with either direct access to your back-end relational database or via a convenient plugin. Keep your eyes on programmatic ad buying in 2016.

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Interview with paid search expert Andrew Goodman

Biznology

Andrew is the long-time editor of the Traffick blog and the author of Winning Results with Google AdWords. The Google AdWords platform's power runs so deep. Its little wonder cost per clicks—on the clicks you really want—have gone up as advertisers continue to measure results.

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Best of 2008 (So Far) - Search Engine Marketing, Part 2

WebMarketCentral

What critical intelligence can be gained from PPC analytics? by PPC Hero This post shows how to use the Google AdWords Search Query Performance Report to generate new keyword ideas as well as to identify negative keywords for exclusion from your campaigns. Where should you apply direct marketing methods to your website?