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How Google and Apple Are Using ‘Privacy’ to Kill Ad Tech

Contently

Around 90 percent of its 2015 revenues came from selling advertising across its various ad tech products such as DoubleClick and AdWords. Major platforms like Amazon, Apple, Google, and Facebook can use their huge scale to pivot and dominate almost any industry.

Privacy 108
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The dashboard has finally been perfected

Biznology

Google AdWords. Google AdWords (MCC). Google Doubleclick for Publishers. Same thing goes for Cyfe. Eventbrite. Facebook Pages. FreshBooks. GetResponse. Google AdSense. Google Alerts. Google Analytics. Google Analytics (Real Time). Google Calendar. Google Spreadsheets. Google Trends. Google Webmasters. Google+ Search.

Adsense 80
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Walled Gardens and Marketing Attribution Challenges

QuanticMind

How to build an effective marketing attribution strategy to avoid dependence on Google, Facebook, or Amazon. It integrates with Google Analytics, Google Ads, and DoubleClick Search. Last year, Amazon introduced its own measurement solution for brands that sell on the platform. A Slippery Slope for Performance Marketers.