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SocialPilot
FEBRUARY 9, 2024
His most recent book, The Age of Influence, is the definitive book on influencer marketing, but he has also written critically acclaimed books on social media marketing strategy (Maximize Your Social) as well as LinkedIn social media marketing (Maximizing LinkedIn for Sales and Social Media Marketing).
KoMarketing Associates
JANUARY 2, 2018
As the B2B marketing responsibility list continues to grow, further training and the opportunity for marketers to learn additional skills and technologies is essential. If your organization’s financial resources are like ours, investments need as clear a tie as possible to bottom-line business performance.
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accelerate agency
AUGUST 4, 2021
Driving lead generation, however, requires B2B marketers to take a look at the bigger picture, and examine the most fundamental elements of their inbound marketing strategies. In this guide, therefore, we’ll provide you with the lowdown on how to create B2B inbound marketing strategies that resonate and deliver results.
Hubspot
MAY 14, 2015
Content marketing is nothing new to marketers all over the world. Many of us know it's the fuel that drives many of the key inbound marketing techniques across web, search, social, and email marketing. In other words, m arketers believe in the power of content marketing. 6) ROI remains difficult to analyze.
Hubspot
NOVEMBER 4, 2015
This is a daunting challenge, but in today's post we're going to look at the four core tenets of a marketing plan (goal setting, tactics, resources and evaluation) that can help you achieve these goals. The Four Core Tenets of a SaaS Marketing Plan. The second is giving them the resources that they need to be successful.
Zoominfo
SEPTEMBER 17, 2018
Given its rising popularity, podcasting is now an avenue marketers can explore to publish more branded content and reach new audiences. But, it’s also a great resource for marketers who simply want to learn new tips and strategies or find a bit of motivation for their day-to-day efforts. The Sophisticated Marketer’s Podcast.
Hubspot
APRIL 10, 2013
In fact, without proper keyword research, inbound marketing efforts can be misguided, budgets misspent, and strategies designed on a poor foundation. While any SEO professional worth their title knows how to conduct keyword research, many marketers tackling SEO still fail to consider a core component of keyword research: user intent.
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