Sprout Social

DECEMBER 6, 2023

This is particularly powerful for B2B brands that craft thought leadership content. Shopify Gartner’s study on B2B buyer influencers found that YouTube informed 65% of recent B2B purchase decisions, making it the most popular platform for research.

Work Management 111

Work Management B2B Marketing Marketing Management Paid Search Agency 111

Scoop.it

NOVEMBER 30, 2021

As such, social syndication can be thought of as a type of cross-functional collaboration because it allows divergent actors to align their interests without losing sight of individual goals. For video content, YouTube is the most popular location to post syndicated videos. Image Source. Paid syndication. Image Source.

Advertorials 92

Advertorials Content Custom Publishing Youtube 92

Webbiquity

JULY 26, 2010

It provides b2b marketers, trade industry journalists, analysts and other subscribers with a single subscription point for all of the best thought leadership content in b2b marketing and PR. Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). June 8, 2010. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Biznology

MAY 27, 2014

Long Story Short: Similar to “advertorials,” native advertising is designed to be entertaining enough in its own right to compel visitors to consume, be influenced by, and even share the content, be it videos, images, articles, or music, based only on the targeted and contextual appeal that holds on its own. Thought leadership.

Paid Content 80

Paid Content Advertising Agencies Paid Search Agency Advertisements 80

Biznology

FEBRUARY 23, 2015

LOGICALL : A company that focuses on inbound and outbound customer management solutions, uses content assets such as emails, microsite and ebook, Logicalis developed a thought leadership effort that supported sales teams by enabling custom messaging based on the prospects interaction with the campaign. Maersk now has more than 1.5m

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Marketing Craftmanship

JULY 5, 2013

Under his regime of “creative confrontation,” Schmertz applied a number of innovative and controversial tactics including: Introduction of modern-day advocacy advertising, or “advertorials,” which first appeared on the OpEd page of the New York Times in 1970. Herb Schmertz was no reckless PR cowboy. Masterpiece Theatre Mobil Oil Corp.

Public Relations 100

Public Relations Advertorials Mobile Advertising PR 100

Brandpoint

APRIL 20, 2022

The MAT Release explained No matter what name you give it — feature article, branded journalism, native advertising, sponsored content or advertorial – a MAT release is one of marketing’s most powerful PR tools, and has been for several decades. Videos are easy to digest with little effort, so consumers love them.

Video Marketing 90

Video Marketing Distribution PR Advertorials 90