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Kindness opens many doors online

Biznology

And, with the advent of (too) easy-to-access and (too) easy-to-use influencer marketing tools offered by Ninja Outreach, Cision, GroupHigh , Little Bird, and Traackr , the potential for abuse is high; even more, blogger outreach started out under the auspices of public relations. And it’s rarely easy. You must be unflappable.

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How NOT to pitch a blog | Online Marketing Blog

Online Marketing Institute

Missed Opportunity Online Public Relations and Blogs Comments: Jason Falls says: August 29, 2007 at 7:54 am Great list. No Marcus, we aren’t going to write about your affiliate program and no we are interested in trading advertorial for banner advertising. out of 5) Loading. I look forward to hearing from you.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). B2B Voices ( Trade Youtube Twitter Leads Sales ). Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ). Content’s Evil Twin: Advertorial , Wednesday, July 14, 2010.

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So what is native advertising?

Biznology

Long Story Short: Similar to “advertorials,” native advertising is designed to be entertaining enough in its own right to compel visitors to consume, be influenced by, and even share the content, be it videos, images, articles, or music, based only on the targeted and contextual appeal that holds on its own. Public relations.

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The Herb Schmertz Era: When Public Relations Had Some Balls

Marketing Craftmanship

brings to mind what many consider to be a golden age for Public Relations; the period from the mid-60s to mid-80s, when the PR profession had the mandate, the skills and the balls to stand up to criticism leveled against the organizations and people whom they represented. The recent passing of Rawleigh Warner, Jr.,