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How B2B influencer marketing will grow your brand

Sprout Social

It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter). Write a clear creative brief Now that you’ve concluded your research phase, it’s time to put pen to paper. Your creative brief is for more than just your influencer partner.

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The B2B Marketing Guide to Paid Content Distribution

Digital B2B Marketing

Targeting on Twitter requires some creativity but it is one of the best places for B2B content to be promoted and then organically spread. While the program is new, it has the potential to replace Twitter as the first choice to seed content through paid promotions. Print Advertorials. Promoted Tweets. Facebook Ads. Paid Search.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Why Use Twitter, Facebook & LinkedIn for Content Marketing? Why Use Twitter, Facebook & LinkedIn for Content Marketing? B2B Voices ( Trade Youtube Twitter Leads Sales ). Patsi Krakoff ( @Patsiblogsquad ). Statistics.

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15 B2B case studies show how content marketing drives ROI

Biznology

ADP : Developed a content marketing campaign to connect and engage with their target audience on a ADP solution using white papers and a diagnostic assessment tool. Facebook fans (of which around 15% are customers) and 12,000 Twitter followers, as well as active accounts on Instagram, Tumblr, YouTube, and Google+.

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Blogger outreach is earned media PR, isn’t it?

Biznology

I recently had a Twitter chat with Serena Ehrlich , Director of Marketing for Mogreet during which we discussed the fine points of blogger outreach. ” (Wikipedia). We agreed on everything except on whether blogger outreach was pay-per-post or earned, what bloggers wanted from a marketing pitch. That’s fine.

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Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

The 20 craziest things you can do on Twitter - grow - Practical Marketing Solutions , July 7, 2010 OK, we’ve heard all the great business success stories about connecting and learning through Twitter. Like hooking their toilet up to Twitter. Content is not just about an email send, or a blog post, or a white paper, or a Tweet.

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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

White Papers. Often used to provide robust technical information, white papers are perfect for telling complex stories in a concise format, often appearing as PDFs. This is a great type of content to complement your written information in blog posts and white papers. Advertorials. Twitter Chats. Listicle Summaries.