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How NOT to pitch a blog | Online Marketing Blog

Online Marketing Institute

Online Marketing Blog TopRank’s internet marketing blog on the intersection of digital PR, social and search engine marketing. For example, we get pitches from PR firms about major brands running new viral or social media campaigns. Excellent food for thought for us PR hacks out there. Please don’t.

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Discerning Fact from Fiction in AdTech (with Ratko Vidakovic)

QuanticMind

He is the founder of Ad Tech Consultancy AdProfs and editor of the newsletter, This Week in Ad Tech. So I guess outside of consulting, probably most well-known for writing a newsletter called This Week Ad Tech. There's no shortage of newsletters, whether it's related to—well, maybe there is somewhat of a shortage in the ad tech space.

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11 Pro Tips for Better Business Blogging

Online Marketing Institute

Cutting corners or half-assing this exercise will do nothing more than lead you to produce advertorial dribble. Always Be Adding Value Absolutely don’t create a advertorial time drain. To increase readership, you can include links to these articles in your company email newsletter. Is it RSS subscribers?

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How to Drive Traffic with Content Amplification

Hubspot

For instance, you might write a how-to about how to use your product, or an advertorial or guest post that drives traffic back to your blog. Alternatively, you can write a guest post or advertorial for another publication. An advertorial is basically the paid version of a guest post. PR Newswire. Facebook Ads.