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What Is Earned Media?

ClearVoice

Wh en a brand or a professional wants to build their SEO footprint, their industry expertise, or they seek a little bit of fame and virility, they may hire a public relations professional. Often, earned media is credited to public relations experts who ensure their clients are top of mind for industry influencers. .

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What Is Off-Page Optimization?

ClearVoice

Off-page optimization uses branding, marketing, public relations, advertorial, and other tactics to market a brand in the hopes of leading to sales and attracting consumer attention. Azzollini McKinley explained that “Google wants to share the world’s best information.” What is off-page optimization?

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B2B Video Marketing Done Right

KoMarketing Associates

Video content in particular is an increasingly compelling tactic for business marketers to deploy throughout the funnel, with numbers to support its use. It’s a modern, convenient means to tactically support customers with practical how-to advice. Public Relations and Special Features. Kinaxis: Back to the Future.

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How to Promote Your Content Using Paid, Earned & Owned Media

Hubspot

As a result, brands that wish to rely on these tactics must have patience -- or double down on promotional efforts. The graphic and explanations below detail some of the best paid and earned media tactics for promoting content. The Tactics of Content Promotion. Media Relations. Advertorials (Sponsored Content).

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How NOT to pitch a blog | Online Marketing Blog

Online Marketing Institute

Don’t use traditional media relations tactics with bloggers, but rather, make an effort to connect with them individually. Missed Opportunity Online Public Relations and Blogs Comments: Jason Falls says: August 29, 2007 at 7:54 am Great list. Make relevant comments and offer something of value. out of 5) Loading.

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Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

Marketing is getting involved in many more areas that touch the customer along the buying process, multiplied by a dizzying variety of new tactics, online communications and engagement platforms. Many beginning bloggers turn to the image search in Google. Advertorial (4). But that’s content for another blog post.

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3 Ways Content Fuels Your Online Reputation Management Strategy

Brandpoint

Today, articles are curated in Google’s infinite index and consumers can find them with a few keystrokes. While there are many tactics for protecting and repairing one’s online reputation, content plays a vital role in all of them. Include links to positive content you want ranking for branded Google searches.