B2B Memes

AUGUST 10, 2012

DVorkin describes AdVoice as an outlet for content marketing, which he defines as “brands using the tools of digital media and social sharing to behave like original-content publishers.” So when DVorkin talks about integrating his advertisers’ content-marketing efforts into the Forbes brand, I worry that he’s really talking about advertorial.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

AUGUST 10, 2012

DVorkin describes AdVoice as an outlet for content marketing, which he defines as “brands using the tools of digital media and social sharing to behave like original-content publishers.” So when DVorkin talks about integrating his advertisers’ content-marketing efforts into the Forbes brand, I worry that he’s really talking about advertorial.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

ClearVoice

APRIL 15, 2021

Though they may pay their public relations professional, ethically, a journalist can’t accept funds from a company or person to feature them in their medium of choice. When I started my public relations career, earned media was all there was unless you counted advertorials and the like. What earned media is not.

Paid Content 119

Paid Content Media PR Paid Search Agency 119

Contently

JUNE 27, 2016

She also added that editors at media publications increasingly don’t see ethical concerns with brand work, and that she and others are using the work to fund journalism projects in the face of stagnant rates. Content marketing is simply a new word for that despised 20th-century tool: advertorial,” she said.

Paid Search Agency 106

Paid Search Agency Content Marketing Work Management Planning 106

Writing on the Web

JULY 7, 2010

Social proof is a very strong persuasive tool and practically every sales page I’ve seen on the Web uses testimonials. And here’s a dilemma some of my professional clients (psychologists, psychiatrists, lawyers) face: what if my clients’ want to protect their anonymity, and I’m ethically bound not to share their names?

Ning 100

Ning Advertorials Trigger Marketing Ethics 100

ClearVoice

APRIL 16, 2021

The results are far better than your father’s newspaper “advertorial” that readers learned to tune out years ago. Ultimately, this interactive visualization tool was “Sponsored By” Home Depot and worked as a type of native with videos and product recommendations. Don’t.

Paid Content 52

Paid Content Advertising Agencies Advertisements Advertising 52

Webbiquity

JULY 26, 2010

Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). Sarah Worsham ( @sazbean ). June 7, 2010. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100