B2B Memes

AUGUST 10, 2012

DVorkin describes AdVoice as an outlet for content marketing, which he defines as “brands using the tools of digital media and social sharing to behave like original-content publishers.” So when DVorkin talks about integrating his advertisers’ content-marketing efforts into the Forbes brand, I worry that he’s really talking about advertorial.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

B2B Memes

AUGUST 10, 2012

DVorkin describes AdVoice as an outlet for content marketing, which he defines as “brands using the tools of digital media and social sharing to behave like original-content publishers.” So when DVorkin talks about integrating his advertisers’ content-marketing efforts into the Forbes brand, I worry that he’s really talking about advertorial.

Advertorials 100

Advertorials Disintermediation Content Marketing Advertising Agencies 100

ClearVoice

APRIL 15, 2021

We need to be scientific about it and use all of the audience identification and media intelligence tools at our disposal to focus our efforts, so that earned media actually yields real results, not just a large number of hits.” — Jon Meakin , president of North America for Clarity PR. . What earned media is not.

Paid Content 119

Paid Content Media PR Paid Search Agency 119

Webbiquity

JULY 26, 2010

Add WordStream’s Advanced Keyword Tools to Your Website for free , June 8, 2010. Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). Sarah Worsham ( @sazbean ). June 7, 2010. June 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100