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Trade media: Top tips for successful food & nutrition ingredients PR  

BDB

How many people really want to read about which plant-based lactase enzymes speed up efficiencies? If you want to advertise your services, paid advertorial is the way to go. And working with a specialised trade agency – who are well versed in delivering impactful public relations can make a huge difference.

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What Is Off-Page Optimization?

ClearVoice

Off-page optimization uses branding, marketing, public relations, advertorial, and other tactics to market a brand in the hopes of leading to sales and attracting consumer attention. “… Distribution and syndication of a press release exposes your brand to new audiences in an easy and efficient way.”

Insiders

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B2B Video Marketing Done Right

KoMarketing Associates

Public Relations and Special Features. Case studies may also include key data points such as how a product helped the featured buyer save XYZ dollars, become ABC more efficient, etc. They provide the context of an advertorial with the authenticity of a product review and rating. Walker Mowers: How to Mow.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

Writing on the Web ( Ning Advertorial Business Blogging Online Marketing Linkedin Landing Page ). Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ). B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). June 8, 2010. June 30, 2010.

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Blogger outreach is earned media PR, isn’t it?

Biznology

My definition–and my assumption–has always been that blogger outreach is public relations and not paid media. “ Earned media (or free media) refers to favorable publicity gained through promotional efforts other than advertising, as opposed to paid media, which refers to publicity gained through advertising.[1]

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