Remove Advertorials Remove Custom Publishing Remove Thought Leadership Remove Trends
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How B2B influencer marketing will grow your brand

Sprout Social

It’s not just a trend—it’s a proven strategy. That can look like reading reviews, speaking to customers and of course, consulting influencers. This is particularly powerful for B2B brands that craft thought leadership content. There lies the magic of B2B influencer marketing. times more than those with digital suppliers.

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What Is Earned Media?

ClearVoice

It’s when a journalist publishes or broadcasts an article that mentions your organization — or your client’s — in positive terms, earning the implied endorsement of that journalist and the media outlet for which they work. Earned media is created and published by a third party, like a reporter, influencer, or customer.

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The State of Native Advertising: Are Pinterest’s Paid Promotions a Bad Idea?

Adobe Experience Cloud Blog

The classic examples are advertorials, usually full-page ads in magazine that are meant to look like articles – you know, the ones with “ADVERTISEMENT” or “PROMOTION” written discreetly in one corner. Given these trends, native advertising will soon be the norm. Thanks to this rise, native advertising is hot. Social Media'

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Measure the ROI of Digital Advertising Beyond Revenue Impact

Adobe Experience Cloud Blog

Y ou can also find current search data on your brand name by using a tool like Google Trends. Also known as an “advertorial,” this type of advertisement provides useful information to readers in a format that resembles non-paid articles on the website. IBM pays to publish their own content on the Forbes platform as IBM Voice.

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ClickInsights: How B2B marketers should forge customer relationships by providing compelling content?

Ambal's Amusings

In ClickInsights Expert Interview Series we feature top notch industry experts and thought leaders and get their insights, opinions and predictions. We also ask for their suggestions on recommended reading resources to keep abreast with latest trends in their industry. Get Customers. Get Customers. Get Content.

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What Is Content Syndication: Everything You Need to Know and How to Do It

Scoop.it

It’s a tactic used to increase the spread and visibility of your published material, helping it to achieve as large an audience as possible. If you choose your publishing partners well, incorporating syndication into your content strategy can help you to generate valuable sales leads. What is content syndication? Generate Leads.

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How to Create Engaging Branded Content

Brandpoint

Current customers who might need a little nudge or reminder of why they love your business? New customers who haven’t tried you yet? Our team of writers creates many types of content for our clients, including: Feature articles: Feature articles are narratives that tell a story, typically about a person, event, trend or idea.