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Earned media influencer outreach is alive and well

Biznology

As I mentioned last month in Influencer Marketing Tools of the Trade , Dan Krueger and I are in the midst of an earned-media blogger outreach campaign on behalf of Skinny & Co. If you’re doing things right, you really should be aiming at doing 80%-90% of all the work for each and every blogger.

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How NOT to pitch a blog | Online Marketing Blog

Online Marketing Institute

Home About Resources Archives Subscribe Consulting Contact How NOT to pitch a blog 29 Comments | Posted by Lee Odden on Aug 29th, 2007 in Blog Marketing , Blogging , Online Marketing , Online PR In the past I’ve written about blogger relations offering tips on how marketers or PR professionals ought to present their story ideas to bloggers.

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19 New Featured Sources on the B2B Marketing Zone

Webbiquity

The B2B Marketing Zone has really taken off over the past few months with the recent addition of numerous great bloggers. the BMZ) was officially launched a year ago as the first content aggregation hub for leading business-to-business bloggers. Time to Kill the Press Release? June 8, 2010. Slideshow) , February 19, 2010.

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Top 47 B2B Marketing Posts - Hot Topics Ning and Facebook - July 2010

B2B Marketing Zone Posts

But where can a conscientious business blogger find free, legal images to use on their blog? Many beginning bloggers turn to the image search in Google. Time to Kill the Press Release? Advertorial (4). But pictures found in this way are almost always subject to restrictive copyright terms. Other Active Topics.

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3 Ways Content Fuels Your Online Reputation Management Strategy

Brandpoint

Negative press has also been turbocharged by the internet. Offer separate contact information for the press and public. Earned media placements are generally acquired through press releases, journalist pitches and organic amplification of paid content. Paid content includes MAT releases , sponsored content and advertorials.

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105 Ideas to Add to Your Editorial Calendar

Convince & Convert

5% of bloggers include printed newsletters in their content strategy. While news and press releases themselves are targeted more at journalists and editors who write publications your audience loves to read, the idea here is to get coverage in influential publications to reach your audience. Advertorials. Newsletters.

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105 Types of Content to Fill Up Your Editorial Calendar

Convince & Convert

5% of bloggers include printed newsletters in their content strategy. While news and press releases themselves are targeted more at journalists and editors who write publications your audience loves to read, the idea here is to get coverage in influential publications to reach your audience. Advertorials. Newsletters.