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The 2 Rules of Sponsored Content

Marketing Insider Group

Advertorials have been around for a long time. For example, a native advertisement embedded into my Facebook news feed is still an ad. The Two Rules of Sponsored Content. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates.

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Content Marketing Results: Landing Pages Rule

Writing on the Web

You can’t get results from all the content you’re creating and publishing on your blog, e-newsletter, social media sites, unless eventually you send people to a landing page and ask them to take action. I know I’ve blogged about this a lot lately. Blog this on Blogger. Blog this on Blogger.

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Under the Influence

Contently

The practice is another form of native advertising, except it relies on social media influencers rather than in-house advertorial. In a Digiday article, Todd Krizelman, co-founder and CEO of MediaRadar, an ad data firm, estimated that only 30 percent of publishers were in compliance with the rules and that 26 percent do not disclose at all.

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The State of Native Advertising: Are Pinterest’s Paid Promotions a Bad Idea?

Adobe Experience Cloud Blog

Author: Maggie Jones Last Thursday, Pinterest announced it would follow in the footsteps of Facebook and Twitter, experimenting with paid promotions from a “select group of businesses.” While advertorials are still widely used, the decline of print media has given rise to a new type of native advertising: digitally integrated ads.

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Why Cisco Is Hiring Over 200 Content Marketers

Contently

Facebook Instant Articles, Medium, LinkedIn, Instagram, and Google Posts all offer tempting solutions for brands and publishers that want to scale their audience quickly. “Facebook can always change the rules of the game.” There’s no shortage of platforms to publish on today. “Editorial integrity is key.”

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Why Cisco Hired Over 200 Content Marketers

Contently

Facebook Instant Articles, Medium, LinkedIn, Instagram, and Google Posts all offer tempting solutions for brands and publishers that want to scale their audience quickly. “Facebook can always change the rules of the game.” There’s no shortage of platforms to publish on today. “Editorial integrity is key.”

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How to Promote Your Content Using Paid, Earned & Owned Media

Hubspot

The result of outreach can lead to something as simple as a social share, a direct or indirect endorsement on a blog, or full-on collaboration with a project or campaign. Once a byline is earned, citing ebooks, guides, studies, and blog posts can drive copious amounts of traffic and conversions. Advertorials (Sponsored Content).