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The Herb Schmertz Era: When Public Relations Had Some Balls

Marketing Craftmanship

Under his regime of “creative confrontation,” Schmertz applied a number of innovative and controversial tactics including: Introduction of modern-day advocacy advertising, or “advertorials,” which first appeared on the OpEd page of the New York Times in 1970. The recent passing of Rawleigh Warner, Jr., former Chairman and CEO of Mobil Oil Corp., Herb Schmertz was no reckless PR cowboy.

Landing Pages: Get Readers to Take Action

Writing on the Web

You can’t get results from all the content you’re creating and publishing on your blog, e-newsletter, social media sites, unless eventually you send people to a landing page and ask them to take action. Landing page definition: An attractive, compelling page: Published on the Internet that is. Landing Pages: Where to Publish Your Advertorial.

11 Pro Tips for Better Business Blogging

delicious b2bmarketing

Cutting corners or half-assing this exercise will do nothing more than lead you to produce advertorial dribble. Always Be Adding Value Absolutely don’t create a advertorial time drain. Every publisher and media company is always looking for quality contributors who deliver value. Have an account? We ‘Heart’ It! … We have plenty of those around! love it.

Content Marketing Results: Landing Pages Rule

Writing on the Web

You can’t get results from  all the content you’re creating and publishing on your blog, e-newsletter, social media sites, unless eventually you send people to a landing page and ask them to take action. Landing page definition: An attractive, compelling page: Published on the Internet that is. Landing Pages: Where to Publish Your Advertorial. Digg this!

Sales & Landing Pages Using Wordpress: Learn How

Writing on the Web

We’ll show you how to easily publish pages using your Wordpress platform. Want to learn more about this great $37 product that makes landing pages easy to format and publish? Depending on the theme you’re using, it may be easy or very difficult to create a page template that hides the header, navigation menu and sidebar(s) for the handful of specialty pages you want to create. Landing Pages: Where to Publish Your Advertorial. ET. I’m interviewing Suzanne Bird-Harris, developer of the WP Sales Page wizard. Email. Share this on Bebo. Digg this!