Onalytica B2B

APRIL 6, 2017

Influencer marketing this; influencer relations that- we’re hearing both terms being thrown around an awful lot across social media, sometimes interchangeably, sometimes with entirely different meanings. Or perhaps a YouTube video of a makeup tutorial in collaboration with a big beauty brand.

Social Media 261

Social Media Youtube Marketing & Strategy Advertising Mediums 261

Onalytica B2B

OCTOBER 11, 2017

Social media lowered the barrier to entry to reach an audience; pre-social, the focus was on advertising and its high capital requirements to reach a similar audience mass. For anyone that has spent time working in social media, this process may actually feel familiar. Some might call it a gold rush. Why the gold rush?

Planning 196

Planning Budget Programs Work Management Marketing & Strategy 196

Onalytica B2B

MARCH 12, 2018

News flash – THIS IS ADVERTISING. Why would you morph the solution to the demise of advertising, into a replica of advertising, just through a different medium? Consumers wised up to traditional advertising, and they’re beginning to wise up to influencer advertising too. SOURCE: @gymsharkwomen.

Campaigns 262

Campaigns Work Management Marketing Management Opinions 262

Onalytica B2B

NOVEMBER 10, 2016

Over the years, brands have shifted their approach from traditional generalised advertising to direct marketing- a practice which completely makes sense when you’re aiming to appeal to an array of audiences varying in: age, culture and beliefs. Snapchat, Facebook, Instagram and YouTube). SOCIAL MEDIA. EXPERT OPINIONS.

Advertorials 195

Advertorials Opinions Statistics Marketing & Strategy 195

Onalytica B2B

JANUARY 17, 2018

A micro-moment (a term first introduced by Google in 2015) is the eureka moment in marketing and advertising in which the penny drops for the consumer; the moment they choose to enter the buying journey. This morning check includes catching up on emails, checking social media notifications and general social media browsing.

Mobile Advertising 177

Mobile Advertising Peer-to-peer Mobile Marketing Television marketing 177

Onalytica B2B

APRIL 11, 2017

There are many different routes; consistent and reliable commentary on relevant topics, media appearances, and notable achievements in a specific field. From experience, if you’re looking for an immediate route to market with snappy measurable results, PPC and social advertising come into play for most startups. Create a win-win.

Startups 213

Startups Advertising Agencies Paid Search Agency Work Management 213

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. The concept of your employees being influencers may sound odd to some. Employees don’t quite fit this definition.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279