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When Advertising Bets Are Off: Media Planning and the COVID-19 Crisis

Rain: The Growth Agency

Your media planning strategies from February may or may not tell you much in April or May. Two months ago, you understood the marketplace and your business, competitors, media costs, results and even the season. Are KPIs trending down, steady or up? Who is trending up or down?

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4 Digital Marketing Agency Services Mid-Sized Businesses are Better Off Outsourcing

Digilant

Digital advertising faces emerging channels on what seems like a constant cycle. Just think, within a year, TikTok grew from a trending app to now having 50 million daily active users in the United States. Larger teams that grow and evolve with the digital advertising landscape. Social Media Advertising.

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4 Digital Marketing Agency Services Mid-Sized Businesses are Better Off Outsourcing

Digilant

Digital advertising faces emerging channels on what seems like a constant cycle. Just think, within a year, TikTok grew from a trending app to having 50 million daily active users in the United States. Larger teams that grow and evolve with the digital advertising landscape. Social Media Advertising.

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Unveiling Meta’s contribution to top-of-funnel relative ROAS

ClickZ

In this second installment of our series on the best channels, platforms, and strategies for success in ecommerce for 2023, we take a closer look at Meta’s impressive performance in digital advertising. If you’re advertising on Meta, don’t just settle for traditional ad placements.

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Making the Most of the Women’s World Cup 2023

Digilant

Advertisers have an excellent opportunity to reach and engage with fans in what’s sure to be a buzz-worthy and exciting tournament. With that in mind, we’ve put together a guide of what’s to come and how advertisers can best take advantage of captive audiences during games and across World Cup-related content.

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Making the Most of the Women’s World Cup 2023

Digilant

Advertisers have an excellent opportunity to reach and engage with fans in what’s sure to be a buzz-worthy and exciting tournament. With that in mind, we’ve put together a guide of what’s to come and how advertisers can best take advantage of captive audiences during games and across World Cup-related content.

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choozlechat: Growing programmatic with Emily Branson & Annie Heggeman at Exclamation Media Group

Choozle

MSJ: Let’s start with an overview of what you offer for your clients at Exclamation Media Group. EB: Exclamation Media Group is a division of Ampersand Agency. We’re a full-service media group specializing in digital and social. We believe what really sets us apart is our approach to media.