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MarketingSherpa Seeks Case Study speakers for 2009 B2B Demand Generation Summits

markempa

If you have a great B2B story to tell, think about sharing it with other B2B marketers at MarketingSherpa’s 6th Annual B2B Demand Generation Summit 2009. These summits feature case studies based on real-life marketers’ actual lessons learned about what is working at this moment in advanced business marketing.

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The Long Distance Relationship: How to Work with a Remote Marketing Agency

The Point

In days long past, companies hired one marketing firm, usually an advertising agency, to coordinate a broad spectrum of marketing needs. One of the primary added values of working with a third-party agency is that they bring a fresh perspective to your ongoing marketing initiatives. Comments welcome.

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How Lesser-Known Contacts Strengthen B2B Sales Strategy

Valasys

Strong ties are the ones marketers have a close affinity with, including family members, their schoolmates, or colleagues. Thus, marketers should explore their lesser familiar contacts to extend their reach to the new prospects who were previously beyond reach. Salespeople have to cover a lot of ground, but they can’t do it all.”

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Getting Ready for Marketing Automation

NuSpark Consulting

I’ve introduced marketing automation previously, and I now wanted to discuss essential steps for your company to prepare. As a reminder, marketing automation is a platform to improve marketing and sales integration, increase revenue, decrease costs, and achieve better marketing ROI. Your current advertising plan.

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Getting Ready for Marketing Automation

NuSpark Consulting

I’ve introduced marketing automation previously, and I now wanted to discuss essential steps for your company to prepare. As a reminder, marketing automation is a platform to improve marketing and sales integration, increase revenue, decrease costs, and achieve better marketing ROI. Your current advertising plan.

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[VIDEO] Discover: 5 Must-Have Keys to Get in the Door

DiscoverOrg

A common error is that people think the marketing message and the sales message are the same thing. The marketing message is meant for the masses. It’s what’s in your advertising. If the time doesn’t work, propose another.” Read it: How to Create an Ideal Customer Profile. They’re not.

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Strategies for CRM Opportunities

GreenRope

Whether they meet new leads on their own through networking, or your marketing team hands of leads from their advertising campaigns, your sales staff must be able to identify leads that are most likely to convert. Writing proposal. Proposal evaluation. " Defining Phases. Lead qualification. Closed (Deal Won/Lost).

CRM 40