article thumbnail

Lexer Grows Its Customer Data Platform from Social Listening Roots

Customer Experience Matrix

There are standard integrations with Facebook, Twitter, and Google Adwords advertising campaigns. External systems can also use an API to read the Lexer data, which is stored in Amazon Elastic Search. Unusally for a CDP, Lexer also provides a social engagement system that lets service agents engage directly with customers.

article thumbnail

How your enterprise social platform enables the information marketplace

Biznology

In my last Biznology post , I suggested that Amazon would be a better model for your internal social platform than the obvious choice of Facebook. If users are just browsing but not buying, Amazon would be in big trouble. Photo credit: Wikipedia. If all conversations in your social intranet are Facebook-like (i.e.,

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

‘Houston, We Have a Problem.’

Biznology

I’m stretched so thin, I feel like Elastic Man. Offer coaching A few years ago, a close friend who is the Chief People Officer at an innovative advertising agency was surprised to learn that not only the new moms wanted and needed coaching on how to integrate work and family, but many of the new dads wanted guidance too.

article thumbnail

30 Women Shaping B2B Tech Marketing

SnapApp

traditional social media advertising like buying Facebook ads). Amazon remembers our product preferences and can have items delivered the same day of purchase, at the mere click of a button. The recent release of Chargify Elastic Billingâ„¢ was a culmination of hard work and collaboration across all departments.

article thumbnail

30 Women Shaping B2B Tech Marketing

SnapApp

traditional social media advertising like buying Facebook ads). Amazon remembers our product preferences and can have items delivered the same day of purchase, at the mere click of a button. The recent release of Chargify Elastic Billing was a culmination of hard work and collaboration across all departments.

article thumbnail

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

According to Get Elastic, 31 percent of consumers are worried that they will be tracked if they click them, and 55 percent fear a virus. Yet nearly half have purchased from Amazon Supply in the past year because their current suppliers aren’t offering an online purchase channel. B2B Marketing Insider ). And yet—there were 5.3

article thumbnail

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity

According to Get Elastic, 31 percent of consumers are worried that they will be tracked if they click them, and 55 percent fear a virus. Yet nearly half have purchased from Amazon Supply in the past year because their current suppliers aren’t offering an online purchase channel. B2B Marketing Insider ). And yet—there were 5.3