Lexer Grows Its Customer Data Platform from Social Listening Roots
Customer Experience Matrix
JULY 7, 2017
There are standard integrations with Facebook, Twitter, and Google Adwords advertising campaigns. External systems can also use an API to read the Lexer data, which is stored in Amazon Elastic Search. Unusally for a CDP, Lexer also provides a social engagement system that lets service agents engage directly with customers.
Let's personalize your content