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Brand lifts: does your advertising make an impact?

illumin

Identify new audiences and segments It also helps in pinpointing and creating new audiences and segments, as it gives you insight into which demographic is responding well to your campaigns. In turn, you can then shift your focus and strategies towards those channels and campaigns that bring in the highest return on investment.

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How to use AI analytics for targeted business decisions

Sprout Social

It assists in processing big data efficiently to identify relevant data points for predictive analysis. Sample this—per The 2023 Sprout Social Index ™, 76% of consumers notice and appreciate when companies prioritize customer support. Sample this. Let’s dig deeper.

Analytics 107
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Instagram Influencer Marketing: How To Find and Work With Influencers

SocialPilot

Marketing Charts – a marketing insight firm, conducted a survey on a sample size of consumers across Australia, Germany, Sweden, the UK, and the US. To ensure it’s the right fit, you can ask for a screenshot of their analytics to look at their audience demographics,” says Michelle Bali. What were the results?

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What is Marketing Intelligence?

TrustRadius Marketing

An effective marketing intelligence strategy can help give you a clear picture of how you line up against competitors in several key result areas that are relevant to your customers. Among others, these can include customer satisfaction, ease of use, security, or return on investment.

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11 Examples of Facebook Ads That Actually Work (And Why)

Hubspot

2) It's relevant. Relevance is critical for success when using Facebook advertising. If you're showing ads that aren’t relevant to your target audience, you're wasting your time and money and will likely not see success with any kind of advertising. It's relevant. Two thumbs up on relevance.

Facebook 101
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Closing the Sale: Marketing to Software Users vs. Decision Makers for Your Tech Company

SmartBug Media

It goes beyond basic demographics to include the intangible elements that make a person tick. Decision-maker content is all about return on investment and keeping costs down. Sample Questions to Ask During the Persona Interview (and Some Examples of What You Might Hear from Typical SaaS Users Versus Decision Makers).

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Video Marketing Strategy: What You Need to Know to Succeed

Vidyard

A solid plan can be the difference between knowing how much return on investment (ROI) your content is delivering and throwing metaphorical spaghetti at the wall to see what sticks. Measurable The goal should be accompanied by a relevant key performance indicator (KPI) and metrics that can be used to measure its success.