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Event Marketing Research: 35+ Vital Stats, Facts, and Findings from Recent Reports

Webbiquity

For the events industry, the dark days of the pandemic are quickly receding in the rearview mirror. A handful of recent studies provide event planners with vital insights and information to help spot trends, adapt to changing circumstances and expectations, and plan more effective, successful events in the year ahead.

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Xerox Prints New Vision With Marketing

Content Marketing Institute

The answer: a multi-pronged marketing campaign that includes content adaptable for digital and in-person engagements. The strategy of the communications team was to build a global, audience-centered story to tell through targeted channels including: On-site experiences. A similar event took place the following week in London.

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Top 10 Marketing Automation Software Platforms for 2020

Martech Advisor

An automation platform should boast email marketing automation with capabilities such as triggered emails based on events and activities, personalized emails, scheduled messages, prioritizing email groups, tracking email campaigns, trigger responses, basic HTML email templates, and recording customer engagement with opens, clicks, etc.

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Finding the Best ZoomInfo Alternative: SalesIntel

SalesIntel

Intent data is complex and we understand that in order to provide our customs industry-leading intent data, it’s important to source multi-stream data and so we have partnered with the market leader Bombora to provide its customers with the best intent data in the market. ZoomInfo’s intent data comes from an in-house engine.

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5 Paths to 5x Pipeline Generation Using Modern Technographics & Intent Data

SalesIntel

What percent of the market can you reach today effectively through all your channels, whether it’s your marketing channels or your other outreach channels? In our SMB sector, for example very small businesses, they’re looking for data and they come in very, very quickly. What was your experience with that?

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Get Your CEO On Board – 5 GTM Paths Using Modern Account Technographics & Intent Data

SalesIntel

What percent of the market can you reach today effectively through all your channels, whether it’s your marketing channels or your other outreach channels? In our SMB sector, for example very small businesses, they’re looking for data and they come in very, very quickly. What was your experience with that?

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Behind the Brilliance: How Smarsh Puts Sales and Marketing Alignment to Work to Win Challenging Enterprise Deals

Engagio

Capture, archiving and monitoring solutions extend across the industry’s widest breadth of channels, including email, social media, mobile/text messaging, instant messaging/collaboration, websites and voice. Upon joining Smarsh, I was working to grow our channel partner program and mobility solutions and platforms. That’s just insane.