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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

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When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. Cost per click (CPC): CPC is another early indicator of efficiency, and you can use it to compare one program against another. A CTR of 0.60% to 1% is considered good.

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B2B Paid Social Benchmarks: What We Learned From $15M in Spend on Facebook and LinkedIn

Metadata

When you hit the sweet spot of the right audience, right social channel, right ad and right offer, there really isn’t a better advertising medium for B2B. Cost per click (CPC): CPC is another early indicator of efficiency, and you can use it to compare one program against another. A CTR of 0.60% to 1% is considered good.

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Solving the Broken Record of Streaming Ads: Lessons from a Social Media Agency

Bluetext

In fact, AdEspresso conducted a study to see the impact of ad fatigue on Facebook and found the following results: In this study, as frequency increased, CTR decreased and CPC increased. It’s vital, however, that you run the test for long enough to reach a large enough sample size. From CTAs to copy, A/B tests can vary in goals.

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Custom Reports: Measuring Lead Generation Conversions with Google Analytics

NuSpark Consulting

For dimension, the top level measure is source/medium. For example, “Google” is a source, “organic” and “cpc (cost per click or paid search)” are mediums. A medium is the type of traffic visitors come from; sources are specific websites (Google, Bing, specific websites, email, or general direct URL input via a browser).

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SMX West 2017 Day 1 – Google Assistant, Advertising in Google Maps, Offline Attribution

QuanticMind

Shopping campaigns continue to grow on both Google and Bing year-over-year – as of Q4 2016, Google Shopping saw an increase of 30% in ad spend, 43% growth in clicks and -9% CPC; while Bing Shopping saw an increase of 16% in ad spend, 11% growth in clicks and only 4% increase in CPC.

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Google’s New AdWords Quality Score Reporting: Where Did All My 10s Go?

Hubspot

Caveat: WordStream’s client bases consist mostly of small- and medium-sized businesses, so this may not be a representative sample across all types of AdWords accounts.). If the real Quality Score curve has changed, we’d expect to see an increase in average CPC over time, since higher Quality Scores offer more of a discount on clicks.

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SMX East 2017 Day 1 – Online-to-Offline, Shopping, Display

QuanticMind

Last year, the Carousel extension went through a limited holiday beta, and participating merchants saw a 10-13% CTR lift with no observed cost-per-click (CPC) increase. Enhanced CPC for Bing Shopping – Available now in the US, coming soon to the UK. Flyer Extension and Flyer Carousel – This currently US-only feature is in pilot phase.