Single Grain

NOVEMBER 29, 2019

billion by 2024 by 2024 and, moreover: 75% of business owners have said that they currently use marketing automation to run their marketing campaigns: 91% of users think that marketing automation is of “vital importance” for the general marketing campaign success in every communication channel. billion in 2019 to $6.4 Get A Free Consultation.

Marketing Automation Services 124

Marketing Automation Services Digital Asset Management Marketing Automation Work Management 124

Engagio

OCTOBER 1, 2019

In this era, Marketing began to own the top of the funnel, using marketing automation tools to send emails, capture and nurture leads, and pass them to Sales who, in turn, owned the deal close and post-sale growth. Marketing is playing a bigger role at the bottom of the funnel. Need for multi-channel orchestration.

Sales Management 85

Sales Management Marketing Automation Services Marketing Automation Account Based Marketing 85

Vidyard

FEBRUARY 18, 2021

It was only a few short years ago when some innovative outbound sales reps toyed with the concept of using video as an outreach tool. Since injecting video into their sales culture, the team at #paid has seen a 5x increase in response rates to outbound messages and a 2.5x And 2021 is the year things get reel…I mean, real.

Sales Management 127

Sales Management Trends Video Marketing B2B 127

Vidyard

NOVEMBER 11, 2016

Before engaging marketing creative agency, Traction, to create compelling content for their business customers, Lenovo’s marketing efforts had primarily consisted of bottom-of-funnel tactics. Reltio was looking for a new way to build awareness and drive interest in its flagship product via a top-of-funnel awareness campaign.

Sales Management 111

Sales Management Top of Funnel Video Marketing Marketing Automation Services 111

OutboundView

SEPTEMBER 20, 2018

If you’re responsible for budget allocation across sales or marketing (Head of Sales or CMO), this guide is for you. If you’re interested in learning new tactics around driving top-of-funnel activity (sales management and individual contributors in sales and marketing), this guide is for you. Buyer Personas. Who’s your buyer?

Paid Content 34

Paid Content Sales Management Enterprise Management Work Management 34

Directive Agency

MAY 26, 2017

The average ad spend and time spend (cost). From promoting content to interacting with C-level executives in multi-touch marketing campaigns, social media is a must for any 2017 B2B marketing campaign. Saleforce is great for managing your different level leads and where they are in your marketing funnel.

Demand Generation Agencies 61

Demand Generation Agencies Demand Lead Ranking Practices 61

Vidyard

FEBRUARY 18, 2021

Get the Report Video Trend 1: Video in Sales Explodes It was only a few short years ago when some innovative outbound sales reps toyed with the concept of using video as an outreach tool. Or feature an employee each week on your social media channels to let your audience get to know the people behind the brand.

Sales Management 65

Sales Management Trends Video Marketing B2B 65

Porch Group Media

SEPTEMBER 18, 2018

Consumers shop across multiple channels, have little brand loyalty, and a staggering 81% have already done extensive research on-line before they even step into your store. Case Study: National Furniture Retailer Uses V12 Signals to Double Their Response Rates. Personalize Your Outreach to Millennials and Other Key Demographics.

Acquisitions 45

Acquisitions Loyalty Ideal Customer Profiles Top of Funnel 45

Single Grain

AUGUST 27, 2019

Before reading this action-packed, example-laden article, check out our 3-minute video on cold emails from our Leveling Up YouTube channel : Cold email is dead…or at least it is for people who don’t know the intricacies of this channel. 21% response rate. The Customer Acquisition Playbook: Email & In-Person Outreach.

Open Rate 103

Open Rate Work Management Click Rate Paid Search Agency 103

Rev

SEPTEMBER 22, 2018

Tyler found that B2B video has a much higher response rate than other channels. Look at B2B video from other angles or as a multi-use solution to open your mind to its possibilities. Little tips and ideas that reps are using to, again, add a few different elements to their outreach.

Sales Management 122

Sales Management Cost Video Marketing B2B 122