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How To Use Facebook Video Ads to Generate B2B Leads

KoMarketing Associates

If changes in the social advertising landscape had you hesitant about testing Facebook Ads for your B2B lead generation driving efforts, it’s safe to say that your audience is there – and video ads are one of the most effective ways to give yourself a competitive edge. Facebook’s current 2.07

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Five Impacts of CMO Budget Cuts – Gartner 2021 CMO Spend Survey

Webbiquity

According to Gartner’s annual CMO Spend Survey, as reported by Laurie Sullivan in MediaPost , “Marketing budgets as a percentage of revenue fell to their lowest level in recent history…Marketing budgets as a proportion of company revenue fell from 11% in 2020 to 6.4% Live Events Won’t Roar Back.

CMO 210
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The Complete Guide to Video Production

Vidyard

Video Trend #1: Sales Videos Expand Further Down the Funnel 1.1 Video Trend 5: Event Recordings Are No Longer Treated as an Afterthought 5.1 Keep Promoting Your Webinar After the Live Event 5.1.3 Coaching Your Remote Sales Team 3.1 Check-Ins 3.2 Instant Replays 3.3 Course Correction 4. Problem Solving 4.2 Josh Braun 1.2