Bluetext

MARCH 26, 2018

We’ve always been proponents of leveraging premium content, including white papers, eBooks, and even infographics, as a way of getting leads and tracking the buyer’s journey through the sales funnel. But the other reason is that Twitter has not invested in its ad platform, instead focusing on user acquisition.

Enterprise Management 20

Enterprise Management Tips Marketing Automation Services Work Management 20

Vidyard

OCTOBER 27, 2019

But it also increases the amount of time people spend on a page (known as dwell time), an important factor in search engine optimization (SEO). Depending on your goals, you may also want to consider LinkedIn video ads. A dedicated video hub can do wonders for your brand’s search strategy too.

Distribution 65

Distribution Paid Content Video Marketing Best Practices 65

Vidyard

OCTOBER 27, 2019

But it also increases the amount of time people spend on a page (known as dwell time), an important factor in search engine optimization (SEO). We’ve pulled a few of our favorite hot tips: Embed a thumbnail in the email—for added interest, try using a looping GIF thumbnail. Uses for a Video Library. Social Video Distribution.

Distribution 68

Distribution Paid Content Video Marketing Best Practices 68

Single Grain

JULY 1, 2021

Pagerank sculpting no longer works so you shouldn’t be adding the nofollow attribute to internal links. Bottom line: Adding a nofollow attribute is not smart SEO. First, increased dwell time shows Google that your pages are quality. So PageRank funneling with guest posting is not a good idea. What does nofollow mean?

PageRank 140

PageRank SEO Marketing Budget Lead Scoring 140

accelerate agency

OCTOBER 27, 2021

The key word here is unrelated – adding a link to a conversation where it might help is fine, spamming it under every blog you see is not. Equally, a poorly optimized website will likely have a lower dwell time. Ideally, you want to reach your audience, no matter where they are in the funnel. Focusing on text search.

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

accelerate agency

OCTOBER 27, 2021

The key word here is unrelated – adding a link to a conversation where it might help is fine, spamming it under every blog you see is not. Equally, a poorly optimized website will likely have a lower dwell time. Ideally, you want to reach your audience, no matter where they are in the funnel. Focusing on text search.

Case Studies 52

Case Studies Case Study Enterprise Management Paid Content 52

accelerate agency

APRIL 27, 2021

The key word here is unrelated – adding a link to a conversation where it might help is fine, spamming it under every blog you see is not. Equally, a poorly optimized website will likely have a lower dwell time. Ideally, you want to reach your audience, no matter where they are in the funnel. Focusing on text search.

Enterprise Management 52

Enterprise Management Paid Content Search Marketing SEO 52

Directive Agency

JANUARY 24, 2019

Now they are using so-called “attention metrics” such as dwell time and scroll depth. According to Hubspot, companies that produce blog content generate 126% more leads than those that don’t. By consistently adding fresh content, you’re gradually building awareness of your brand and establishing trust. Optimize page load time.

Click Rate 78

Click Rate Top of Funnel Marketing Analytics Tools Conversion Rate 78

Single Grain

OCTOBER 1, 2020

Goal and Funnel Setup. A good article intro is like a good ad: simple, connects with the reader, and has a clear benefit/CTA. Consider adding a relevant caption under each image, as people read them 300% more than the body text itself. If not, consider adding them. Category Page Optimization. Search Engine Accessibility.

CMS Development 111

CMS Development Effectiveness A/B testing Top of Funnel 111