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Mastering the Most Important Content Metrics for 2023

Contently

Organizations are taking a more proactive approach to content these days as it relates to audience engagement, lead funnel growth, prospect nurturing, customer loyalty, and strong brand affinity. Companies need content, and great content marketers know how to position it… at the right place, at the right time, and on the right channel.

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the-how-and-why-of-your-marketing-roi/

The Marketing Blender

It’s not possible to see the direct impact of every marketing action you launch, so we recommend adding a big picture approach when trying to determine marketing ROI. Once you have identified the key metrics for each level of your funnel, take a look at each ratio with a wide lens. Cost-per-marketing qualified lead (MQL).

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LinkedIn Integrates New Retargeting and Audience Network Tools

Valasys

Businesses now will be able to reach people who have interacted with their videos previously and or with their Lead Gen Form ads. This will be possible by tracking the audience interactions with the ads of specific brands, their view of brand videos, and Lead Gen Form interactions.

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B2B Advertising Insights For Every Stage of The Funnel

Directive Agency

As the SaaS space becomes increasingly crowded, marketers are tasked with creating contextual ad experiences that can cut through the noise. A good ad campaign will generate clicks and impressions, but that won’t always be enough to fill your marketing pipeline with qualified leads. Google Display ads. Facebook ads.

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The How and Why of Your Marketing ROI

The Marketing Blender

It’s not possible to see the direct impact of every marketing action you launch, so we recommend adding a big picture approach when trying to determine marketing ROI. Once you have identified the key metrics for each level of your funnel, take a look at each ratio with a wide lens. Cost-per-marketing qualified lead (MQL).

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Untapped Opportunity – Lookalike Audiences for LinkedIn, Facebook and Google Ads

Directive Agency

It is a daunting question that many digital marketers face: how can you reach your total addressable market efficiently without wasting your paid ad platform budgets? Lookalike audiences are based on your curated audiences that exist/can be built within the various ad platforms. This combination helps us to hit our MQL goal.

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Planning, Execution & Reporting: How to Master Your B2B Marketing Strategy

Zoominfo

B2B marketing strategies are typically focused on discrete sectors of the economy, and sometimes even specific industries or company sizes, that best fit the products and services offered by the seller. B2B marketing strategies often target multiple people within a single company to persuade them to purchase a product or service.