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How the HubSpot CMO Screens for Top Marketing Talent

Hubspot

So if you're curious about the qualities to look out for in an inbound marketing manager, and how to evaluate and interview your candidates, this post will give you my two cents as a CMO. I also take a look at their social profiles to see if they're active on sites like LinkedIn, Twitter, Facebook, Quora, Pinterest, etc.

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How to Get Some ???Quick Wins??? for Your B2B Lead Generation

LEADership

The cumulative effect of all these landing pages working optimally will pack the right punch and deliver the momentum you want to see in your sales funnel. B2B marketers have mostly been a shy lot so far while B2C has really taken online ads to the next level. Each page needs a strong and persuasive call-to-action.

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Microsoft, Marketo and Facebook’s 5 Tips for Focused, Effective Marketing

Leadspace

So as a demand gen marketer, this week’s Leadspace-hosted panel at The Marketing Nation Summit in San Francisco — which brought together marketing thought-leaders from Microsoft, Facebook and Marketo — was a real treat for me. Of course, even the likes of Facebook and co. Embrace innovation.

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What is Multichannel Marketing: An A-Z Guide (with Strategies & Examples)

SnapApp

This could be as simple as not getting emailed about a white paper if they’ve already downloaded it through a Facebook ad, or it could be laser-targeted behavioral messaging delivered based on a combination of touchpoints across platform. . 90% of Facebook’s daily active users access it via mobile.) Increase revenue.

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Top 37 B2B Marketing Posts and Hot Topics August 2010

B2B Marketing Zone Posts

35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far) - Webbiquity , August 26, 2010 Facebook is an extraordinary phenomenon. Facebook Marketing Tips and Tactics. Facebook Advertising. Crowd-sourcing moves into the mainstream. It’s inspired a movie. It’s inspired a movie.