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Contagion, Social Media, and Why Things Catch On

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. . via Syncapse. Four Your Information.

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How H&R Block Activated 90,000 Seasonal Tax Pros in Social Media

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity. via Facebook Newsroom. Holy Social!

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Your 2020 Crisis Marketing Strategy: Marketing Communication and the Coronavirus

Martech Advisor

Major conferences and events such as Mobile World Congress 2020 (MWC 2020), Facebook F8 developers' conference, Google I/O, and SXSW, among many others have been called off at the moment. To conduct meetings, they largely rely on communication apps like Slack or Skype and Zoom for video conferencing.

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Best Travel Apps According to Top Business Leaders

Heinz Marketing

Tricia Montgomery , a long-time marketing executive who now serves as an interim CMO for fast-growth companies. Michele Aymold , VP of Marketing at Parker Dewey. Facebook – I’m lucky to have friends all over so a quick post for suggestions helps me find things to do, places to eat, and coordinate meet-ups.

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How to Be Careful Without Being Boring

Convince & Convert

via Jim Beam Facebook. Jason was working in PR in the restaurant industry when MySpace tanked and Facebook rose to glory. The CMO rejected his team’s idea to join social networks, but they created pages anyway, just to listen and do a little bit of customer service. what is the message?) See you next week!

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Voice Computing Puts the Words Back in Your Mouth

Convince & Convert

Guest post by Tim Hayden , co-founder and CMO of 44Doors , a mobile SaaS and consulting firm based in Austin, Texas. As tens of thousands of technophiles rolled into Austin last week , many of them pondered the possibilities of voice search and interactive voice response.

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How Scotts Uses Social Media for Maximum Customer Support

Convince & Convert

This week: From ExactTarget , a free white paper called “ 3 Truths Every CMO Needs to Know About Social Media and the Customer Experience “ From Expion , a case study about how H&R Block mobilized 90,000 tax professionals in social media using Expion to guide their activity.