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A/B Testing Statistics: Why Statistics Matter in Experimentation

Convert

While a platform like Convert Experiences can take care of all the statistical measuring, reasoning, and analysis for you, having a basic understanding of some statistical terms will certainly help you. Sample and Population: Using all of your website’s traffic for A/B testing would, in theory, give you a general idea of your population.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

A/B and multivariate testing tools. This data also lets you measure performance against benchmarks and goals to see how your website is performing, where performance can be improved, and the effects of the actions you take to improve it. A/B and multivariate testing tools. Content analytics tools. Customer analytics tools.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

A/B and multivariate testing tools. This data also lets you measure performance against benchmarks and goals to see how your website is performing, where performance can be improved, and the effects of the actions you take to improve it. A/B and multivariate testing tools. Content analytics tools. Customer analytics tools.

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A/B Testing: A Guide You’ll Want to Bookmark

Convert

If you have an online property as one or more of your customers’ touchpoints, you want to make it a well oiled-machine that converts the greatest amount of visitors with the least amount of effort. Statistical analysis is used to determine the winner of each test. Multivariable Testing (MVT). Multivariable Testing (MVT).