Martech
APRIL 23, 2024
Here’s how those companies adapted their marketing data analytics to become more efficient and improve outcomes across the customer journey. However, the downstream effects of increased data collection restrictions mean various metrics — like open rates and measurement methods used to benchmark success — are no longer reliable.
Heinz Marketing
DECEMBER 9, 2021
For each category I’ll highlight a few platforms/tools, the pros and cons of each, benchmarks and additional resources. Its massive database of accurate account and contact information arms our sales teams with the information they need effectively and efficiently prospect key decision-makers. Without further ado….
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
B2B Marketing Analytics
AUGUST 2, 2020
As though the ever-increasing expectations of the c-suite from marketing teams to demonstrate the quantifiable impact were not enough and now we are in these unprecedented times, which have further highlighted the need for marketing to be more data-driven and efficient with their investments.
B2B Marketing Analytics
JUNE 28, 2020
Whether it is the hyper-personalized contextual engagement approach, increasingly higher marketing ROI/ROMI, higher influence on pipeline generation/acceleration, or the increasingly better demand waterfall efficiencies, marketing analytics capabilities span across the areas of marketing execution and the key strategies.
B2B Marketing Analytics
JUNE 28, 2020
Whether it is the hyper-personalized contextual engagement approach, increasingly higher marketing ROI/ROMI, higher influence on pipeline generation/acceleration, or the increasingly better demand waterfall efficiencies, marketing analytics capabilities span across the areas of marketing execution and the key strategies.
B2B Marketing Analytics
JUNE 28, 2020
Whether it is the hyper-personalized contextual engagement approach, increasingly higher marketing ROI/ROMI, higher influence on pipeline generation/acceleration, or the increasingly better demand waterfall efficiencies, marketing analytics capabilities span across the areas of marketing execution and the key strategies.
Varicent
JULY 12, 2018
I’m beyond grateful for my time at Salesforce.com and LinkedIn. Building in knowledge-based testing and behavioral testing to set a benchmark for what we believe every customer-facing person needs to have. An SDR benchmark could be within the first 30 days, and when you're talking large enterprise, maybe it’s bumped to 90 to 120 days.
Expert insights. Personalized for you.
69 
Let's personalize your content