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How to measure ROI on creating and marketing content?

Ambal's Amusings

Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation.

ROI 100
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Does your B2B Marketing have Consistent Messages?

Ambal's Amusings

Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation.

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B2B Content Marketing - Less is the New More?

Ambal's Amusings

Leading Lights: Marketing and PR Strategist David Meerman Scott – video interview. Blog Modern B2B Marketing Twitter Marketo InboundMarketer. Maria Pergolino is Director of Marketing at Marketo , leading their efforts in adoption of social media channels for brand awareness and demand generation.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

. @ Hubspot – HubSpot – Hubspot in all-in-one marketing software that brings your whole marketing world together in one powerful, integrated system. Marketo – Marketo.com – Marketing software. AndrewSpoeth – Andrew Spoeth – Interested in B2B marketing, social media, and tech.

Twitter 100
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Does 'Being Findable' mean 'Being Everywhere'?

Ambal's Amusings

The High-Tech Direct Marketing Handbook (Ebook). How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Recommended Resources from B2B Marketing Experts. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing.

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ClickInsights: Biggest roadblock to converting marketing leads

Ambal's Amusings

Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Howard Sewell’s blog, Direct Connections. Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Velocity's The B2B Content Marketing Workbook. Marketing Edge podcast.

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ClickInsights: What was your "Aha" moment in 2009? - Part 2

Ambal's Amusings

Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Marketo's Modern B2B Marketing. Howard Sewell’s blog, Direct Connections. Content Strategy: The Future of Marketing (via Joe Pulizzi with Christine Halvorson). Velocity's The B2B Content Marketing Workbook. Marketing Edge podcast.