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How to Build a Personalized Account-based Marketing Strategy

Valasys

The term personalization in account-based marketing means not just identifying and targeting the accounts of high-value, but also deploying account-based data and technology as key account-based solutions to help companies attract engage and convert prospects and then analyze their performances by competitive benchmarking.

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Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

These company Twitter accounts provide updates on some of the latest B2B marketing strategies and tools and can add some B2B Marketing knowledge into your Twitterstream. ForresterForrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology.

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How should B2B content differ for Business and Technical Decision Maker?

Ambal's Amusings

We asked B2B Marketing Experts the following question - "How should content that is addressed to a Technical Decision Maker be different from content that is addressed to a Business Decision Maker? Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals.

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Does 'Being Findable' mean 'Being Everywhere'?

Ambal's Amusings

The High-Tech Direct Marketing Handbook (Ebook). How to Choose Your Carrot: Effective Lead Generation Offers for High-Technology Marketers (White Paper). Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. B2B Lead Generation Benchmark Study 2009.

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How to measure ROI on creating and marketing content?

Ambal's Amusings

Laura Patterson's book Marketing Metrics in Action. Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. B2B Lead Generation Benchmark Study 2009. B2B Marketing Fundamentals Don't Change. MarketingSherpa.

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Does your B2B Marketing have Consistent Messages?

Ambal's Amusings

With this plan in hand, no matter where you plan to use your messaging, you can be sure that your story is consistent—adding credibility to your brand—across blogs, tradeshows, webinars, white papers, your website and other distribution points. Laura Patterson's book Marketing Metrics in Action. Marketing Edge podcast.

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ClickInsights: Biggest roadblock to converting marketing leads

Ambal's Amusings

Recommended Resources from B2B Marketing Experts. Forrester Blog for Interactive Marketing Professionals. Ardath Albee's blog Marketing Interactions. B2B Lead Generation Benchmark Study 2009. B2B Marketing Fundamentals Don't Change. Marketing and Sales Alignment – Marketo eBook (New!).