Convert

NOVEMBER 16, 2020

While a platform like Convert Experiences can take care of all the statistical measuring, reasoning, and analysis for you, having a basic understanding of some statistical terms will certainly help you. Sample and Population: Using all of your website’s traffic for A/B testing would, in theory, give you a general idea of your population.

Statistics 111

Statistics Allocation Multivariate analysis Sample 111

Parse.ly

SEPTEMBER 26, 2022

A/B and multivariate testing tools. This data also lets you measure performance against benchmarks and goals to see how your website is performing, where performance can be improved, and the effects of the actions you take to improve it. A/B and multivariate testing tools. Content analytics tools. Customer analytics tools.

Marketing Analytics Tools 97

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 97

Parse.ly

APRIL 6, 2020

A/B and multivariate testing tools. This data also lets you measure performance against benchmarks and goals to see how your website is performing, where performance can be improved, and the effects of the actions you take to improve it. A/B and multivariate testing tools. Content analytics tools. Customer analytics tools.

Marketing Analytics Tools 72

Marketing Analytics Tools Enterprise Management Analytics Multivariate analysis 72

Convert

OCTOBER 2, 2020

Statistical analysis is used to determine the winner of each test. This makes the data you collect during testing much more valuable, as you have a benchmark to compare it against. However, remember that for every additional variant added in an A/B/n test, the time to reach statistical significance will increase.

Multivariate analysis 93

Multivariate analysis Peer-to-peer Statistics Top of Funnel 93

Convert

SEPTEMBER 28, 2022

How useful is meta-analysis in A/B testing and other online experiments? Or is meta-analysis just a lazy excuse to simply rely on “proven patterns” instead of building on situation-specific data to innovate within your business through experience? What is Meta-Analysis? Examples of Meta-Analysis in Online Controlled Experiments.

Analysis 52

Analysis Multivariate analysis Case Studies Statistics 52

Convert

AUGUST 1, 2022

And someone high up (*cough* the incorrigible HiPPO *cough*) will spew some mumbo-jumbo about how experimentation can never trump traditional channels like ads and events that have stood the test of time. Good Read: The Complete Guide to Multivariate Testing in 2022. Budget cuts will follow. See what just happened?

Budget Programs 105

Budget Programs Lead Ranking Click Rate Work Management 105