Biznology

MAY 28, 2015

As noted by Derek Slayton , CMO of D&B/NetProspex, “even companies with data scientists on staff tend to ignore the nuts and bolts of minding the database itself. Organization and process. As Alex Kantrowitz of Advertising Age puts it , data is the “new oil” that provides insight, efficiency, and scale. Like this post?

Barriers 80

Barriers B2B Marketing Advertising Agencies B2B 80

Customer Experience Matrix

APRIL 10, 2014

The company also announced a deal to use Acxiom data for personalization and, somewhat more interesting, to coordinate advertising messages purchased through Acxiom with email and Web site messages delivered by Marketo. This borders on integration of Web display with marketing automation, an extremely important trend. Let me be clear.

Marketo 120

Marketo Marketing Automation Services Conference Work Management 120

Customer Experience Matrix

DECEMBER 22, 2006

When I really think about it, what I find intriguing about smartphones is their potential to break down the barriers that have traditionally separated marketers from their prey…er, I mean, their customers. In conventional consumer marketing, companies knew basically nothing about individual customers.

Work Management 120

Work Management Privacy SMS Marketing Management 120

PureB2B

MAY 30, 2022

This process can indeed be frustrating. Since so many companies in the B2B space serve very niche markets of sub-markets, the process can be even more irritating. Depending on the product or service you are trying to sell, there is a good chance that your target market isn’t sizable. Determining the right strategy.

Work Management 62

Work Management Lead Generation Paid Content Sales Qualified Leads 62