Convince & Convert

APRIL 19, 2016

Ad blockers make amplification of content through display ads (even hyper-specific remarketing) less appealing. Americans trust recommendations from real people significantly more than we trust advertising and promotions from brands, in any guise. Influencer Marketing ROI Blows Online Advertising Out of the Water.

ROI 113

ROI Banner Ads Marketing Management Advertising Agencies 113

Marketing Insider Group

DECEMBER 5, 2014

” It is also a great example of disclosure and transparency. If everything is a native ad for itself, then everything is content marketing and everything is marketing. That banner ads must die. That TV advertising is set for a fall. Not advertising. Publisher and Brand concepts merge. Not native.

Advertising Agencies 100

Advertising Agencies Paid Search Agency Content Marketing Best Practices 100

Content Standard

JULY 6, 2016

Issues related to online sponsored content and the growing need for ad disclosure from publishers have drawn a lot of attention recently from the Federal Trade Commission. According to Ad Age , the organization still sees problems with how brands provide privacy disclosures to consumers.

Guidelines 42

Guidelines Banners Content Transparency 42

Martech Advisor

NOVEMBER 1, 2019

Native advertising is defined as a form of paid advertising where the advertisements adapt to the form (user interface) and function (user experience) of the environment/platform on which they appear. According to eMarketer , the native ad spend in the US alone will climb up to $52.75 What Is Native Advertising?

Paid Content 54

Paid Content Advertising Benchmark Advertisements Advertising 54

Outbrain

AUGUST 15, 2018

As native advertising continues to grow in popularity, gone are the days of traditional banner ads and pop-ups. Indeed, native advertising is projected to make up almost 60% of display spending this year. But in order to achieve this effect, how do the rules of copywriting apply to native ads? In-feed ads.

Paid Content 35

Paid Content Copywriting Advertisements Advertising 35

Aberdeen

JULY 31, 2017

Check to make sure you are repeating your positioning statement on your website as well as in banner ads, press releases, brochures, e-mail promotions, and webinar announcements (i.e., They advertise their products in a vacuum and are disappointed when their messages fail to get through.” all marketing communications).

Positioning 40

Positioning Enterprise Management Work Management Marketing Management 40

Content Standard

AUGUST 29, 2016

Facebook is even testing advertising during live video broadcasts as well as live video filters a la Snapchat. Short answer: Interrupt advertising is no longer effective, and most branded content comprises boring product pitches. Native Advertising. Live video is quickly going from content novelty to mainstay. Storytelling.

Planning 75

Planning Budget Programs Advertising Agencies Marketing Budget Creation 75