How to Tell if You’re Wasting Money on Google Ads
QuanticMind
NOVEMBER 1, 2018
Here are some trends and recommendations we make based on business type, industry and other factors: B2B companies with high value, low volume conversions: it’s common to see 60% of spend applied to keywords without conversions. For super high volume/ low-value conversions, we recommend using a ROAS threshold instead of conversions.
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