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How to Tell if You’re Wasting Money on Google Ads

QuanticMind

Here are some trends and recommendations we make based on business type, industry and other factors: B2B companies with high value, low volume conversions: it’s common to see 60% of spend applied to keywords without conversions. For super high volume/ low-value conversions, we recommend using a ROAS threshold instead of conversions.

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Media Buying 101: What It Is and How It Works [+15 Platforms to Use]

Hubspot

However, in a small to medium-sized business, the job may be done by the same person or team. Think Google Adsense and Facebook Audience Network. AdCritter is a DSP made for small to medium-sized businesses. Adobe also has powerful performance optimization features to maximize return on ad spend (ROAS). Verizon Media.

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PPC Consulting: Why It’s Essential for Business Growth

Single Grain

With fierce competition in the digital world, businesses need a proven ad strategy to stand out. In this post, we’ll share why PPC consulting is essential, demystify pay-per-click marketing, and give you tips for hiring the best PPC consultant for your business. Enter PPC consulting.

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Top 100 Advertising Revenue Statistics to Inform Your Campaign

Single Grain

Here are the 100 most important ad revenue stats for this year and ahead to help your business growth. WebFX ) PPC campaigns are reported to be a substantial driver for 79% of brands, contributing to their business and sales growth. Techjury ) Publishers earn 68% of the revenue when using AdSense for content. Let’s begin!