Media Buying 101: What It Is and How It Works [+15 Platforms to Use]
Hubspot
APRIL 2, 2021
When a brand gets a marketing budget, a portion of that typically goes to paid advertising. Rex Gelb , director of advertising and analytics at HubSpot, says one of the biggest mistakes brands make is not thinking through their marketing goals. Think Google Adsense and Facebook Audience Network. The answer is media buyers.
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