The Effective Marketer

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A Primer on Sales Competitive Battle Cards

The Effective Marketer

. – site: use the ‘site’ parameter to limit the search to a specific website, like in ‘pricing site:www.acmesoft.com’. For example, “acmesoft sales presentation” or “acmesoft price list”. – minus: add a minus sign ‘-‘ with your search string to remove results containing a certain word, as in ‘acmesoft “price list” -europe’.

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Reinventing Marketing at GE

The Effective Marketer

GE's Ecomagination Ad Campaign - Result of the Marketing Transformation Process. Marketing started to be held responsible for critical operating mechanisms like pricing and quantifying customer value. Value cre­ation and pricing. Brand­ing and communications. Sales force effectiveness. New World” skills. Mar­ket knowledge.

Planning 100
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Marketing Charts and Trends « The Effective Marketer

The Effective Marketer

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

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The Rise of the Content Marketer « The Effective Marketer

The Effective Marketer

the copywriter writes copy for the ad while the designer makes the ad look pretty), is now morphing into a free for all. So while adding another person to your marketing budget may seem tricky at first, maybe you don’t have to hire an additional person (although for larger organizations that should definitely be the case).

Planning 100
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don't forget your company history

The Effective Marketer

At my company we do our best to keep “old&# stuff like pictures, awards, magazine ads, even show signage. Sure, call us pack rats but we like going back in time and talking about the old days and how things changed. Not only that, we feel a certain pride when we look back in time and realize how much we have accomplished.

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how to use social media - lessons from ama digital conference

The Effective Marketer

He reinforced some key messages we heard throughout the day and added some great stories about Twitter, blogs, and podcasting. Chuck Palm, from Internet Podcasting Network , closed the day with “Social Media Mania – what should my business do about it?&#. United States License.

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if you're gonna copy, make it right

The Effective Marketer

What is the best ad campaign you’ve seen recently? The lesson here translated into the marketing realm is that you should always keep an eye out for the competition, for your partners, for other similar companies, for what is said to be working and why. Which is the best website? Who in your industry is the king of PPC and SEO?