Biznology
FEBRUARY 9, 2016
This is where list research comes into play, and it’s a confusing B2B data world out there, as many potential list sources have popped up in the last 10 years. If the lead generation campaign is focused on an actual purchase, then the hard offer is based on some form of deal – usually price or added value.
Industrial Marketing Today
SEPTEMBER 1, 2011
Other areas of concern in list hygiene include: Adding new contacts from a tradeshow and/or a new salesperson. Make sure you do not inadvertently add a contact that has opted out of your list in the past. Check any rented list against your house list. Do a regular merge/purge of your in-house list.
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Optinmonster
MAY 9, 2024
With the prevalence of social media and a hundred other forms of messaging, the traditional email format might feel relatively old. That’s why just about every social media platform requires you to have an email to sign up. In this post, I’ll share compelling reasons why and how you should build your email list.
The Customer
AUGUST 30, 2019
The General Data Protection Regulation , which went into effect in May 2018, required brands to re-do their email lists and obtain consent to continue corresponding with anyone who hadn’t actively opted in (e.g. they’d been automatically added to the list after making a purchase, or been lightly conned with a pre-checked box).
Online Marketing Institute
JULY 31, 2009
They have added new capabilities for delivering highly personalized direct mail, SMS/voice reminders, and on-demand fax and RSS delivery – interesting stuff that, while I’d need to talk to a client or two to be convinced of their specific usefulness, show that Eloqua is delivering a broader range of lead nurturing, drip marketing capabilities.
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